Why The Facebook ‘Imperative’?

The industry has been talking about “The Facebook Imperative” and a lot of people have offered their opinions on the idea. The question that’s been on my mind about it is simple: why “imperative?” Is it too strong of word? Is it hyperbole?

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Why The Facebook ‘Imperative’?

7 Precious Snowflakes That Almost Melted Away (Our Favorite Low Profile Stories This Week)

Every one of our blog posts around here is like a delicate, magical snowflake that we nurture lovingly (if quickly) before we push it out the door into the harsh lonely world of the web. Many of them are well received (otherwise we couldn’t do this for a living) but sometimes we write something we’re really proud of and it just melts into the river of news without being read by as many people as we wished. Thus we present to you, our staff’s hand-picked posts this week that we think you may have missed but would likely enjoy quite a bit: Sponsor Frederic Lardinois has been covering the e-book market closely for months

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7 Precious Snowflakes That Almost Melted Away (Our Favorite Low Profile Stories This Week)

Weekend Reading: The Facebook Era by Clara Shih

We’ve been on a “leveraging social media to boost your brand” trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk’s Crush It! and just last week we covered Butow and Bollwitt’s Blogging to Drive Business . This week we continue this trend and additionally narrow our focus to social networking with the latest book from author Clara Shih, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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Weekend Reading: The Facebook Era by Clara Shih

eWEEK [heart] Force.com

I miss the days when every week brought me two or three new development environments as candidates for an eWEEK review. In the three years that I’ve now been here at salesforce.com, I’ve kept a close eye on that publication’s dev.tool coverage — and been really pleased with their competent and timely reviews of emerging cloud-centered suites.

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eWEEK [heart] Force.com

BlueKiwi lets companies build a community for free

BlueKiwi , a French startup that helps companies manage customer conversations, says it’s starting a big push into the US market. As part of that effort, it’s announcing new pricing that could be hard to resist — companies can build a BlueKiwi-powered community for free.

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BlueKiwi lets companies build a community for free

Videos from the Developer Meetup

Last Thursdays Developer Meetup was a great opportunity to get some hands on time with the Force.com platform and chat with local developers. One of the themes I tried to follow when putting together my session was “why tell when you can show, why show when you can do.”  Continuing this theme, I took a few quick videos for those who were unable to attend

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Videos from the Developer Meetup

Salesforce Simplifies Creation Of Business Applications With Visual Process Manager

2009 was a banner year for Salesforce.com. The enterprise cloud computing company made significant enhancements to its product lineup, reported overall strong earnings , and even launched their own take on realtime enterprise social networking and collaboration, Chatter

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Salesforce Simplifies Creation Of Business Applications With Visual Process Manager

Salesforce.Com Unveils Business Process Tools

Salesforce.com is broadening the range of its Force.com cloud development platform with a new visual tool set for designing business processes, the company announced Wednesday.

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Salesforce.Com Unveils Business Process Tools

It Takes Clouds to Deliver Lightning

Was it Steve Jobs who first said, “real developers ship”?

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It Takes Clouds to Deliver Lightning

Using Twitter Lists to stay current on Force.com news

If you are anything like me and spend way too much time in the twitterverse tracking the pulse of what ever it is you are interested (hopefully something more than checking out what Ashton Kutcher had for breakfast this morning!) you may noticed the great new(ish) feature to organize tweets based on interest, called Lists .  I put together a very quick Salesforce News related lists which you may find useful to follow to keep up to date with the various Salesforce related tweets.

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Using Twitter Lists to stay current on Force.com news

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