We’ve been on a “leveraging social media to boost your brand” trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk’s Crush It! and just last week we covered Butow and Bollwitt’s Blogging to Drive Business . This week we continue this trend and additionally narrow our focus to social networking with the latest book from author Clara Shih, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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Weekend Reading: The Facebook Era by Clara Shih

Salesforce.com has rolled out a private beta program for Salesforce Chatter, a real-time enterprise collaboration application and platform. Positioned by Salesforce.com as an alternative to such collaborative software applications as SharePoint and Lotus Notes, Chatter enables employees to stay connected to designated people, documents and applications. It comes equipped with the usual features found in social networking apps: feeds, status updates, custom app updates, profiles, and content-sharing functionality.

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Salesforce.com Aims to Make Office Chatter Productive

I miss the days when every week brought me two or three new development environments as candidates for an eWEEK review. In the three years that I’ve now been here at salesforce.com, I’ve kept a close eye on that publication’s dev.tool coverage — and been really pleased with their competent and timely reviews of emerging cloud-centered suites.

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eWEEK [heart] Force.com

Spring ’10 saw the general availability of one of my favorite new features of the platform: the Apex Scheduler.  With the Apex Scheduler, developers can now schedule cron style jobs to run any Apex classes which implement the Schedulable interface .

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Using Scheduled Apex jobs to retrieve stock quotes.

Vineet Jain is co-founder and chief executive of Egnyte , a company offering a “cloud file server” combining an online service with a local device. Celebrities, athletes, and rock stars have rabid fans, but none compare to the fervent evangelists of the technology community. The envy of every brand manager, technology evangelists passionately embrace change and innovation, and they eagerly await the next best thing.

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The hype is in the cloud, but the reality is hybrid

The program will bring Facebook- and Twitter-type capabilities to businesses using applications on the Force.com cloud computing platform.

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Salesforce Launches Private Beta Of Chatter

Acumen Solutions will build a Salesforce.com app for the Department of Health and Human Services to manage health IT relationships and projects.

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HHS To Manage Stimulus Spending From The Cloud

Today, Saleforce takes the wraps off Chatter pilot program. After several months of testing with select customers, it is going into production for this group. We reviewed Chatter with SalesForce’s VP of Corporate Strategy, Bruce Francis and SVP Product Marketing, Kraig Swensrud to find out what all the excitement was about

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Facebook and Twitter: SalesForce.com Offers Social, Real Time Enterprise Tools

Salesforce’s enterprise friendly social collaboration platform Chatter was announced at last year’s November with much fanfare. To many, there was no doubt that Chatter will have a lasting impact on the enterprise and cloud computing. And customers seemed to agree

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Salesforce Chatter Starts As A Private Conversation

Companies are dropping Internet Explorer 6 in droves and vendors are quickly following the lead by sunsetting support.

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Companies Are Dropping IE6; Vendors Follow Accordingly