It’s rare when you will see a post in this blog about Saas and its place in the financial markets.

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SaaS Report: Is Salesforce.com Over or Under Valued?

This guest post is written by Marc Benioff , chairman and CEO of salesforce.com . I quit my job at Oracle in 1999 because I couldn’t stop thinking about a simple question: “Why isn’t all enterprise software like Amazon.com?” Why couldn’t applications be run from a simple website, without software or hardware to install, and pricy consultants to hire? Why couldn’t we just compute in the Internet, or the cloud, and get away from the data center and all its complexity

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The Facebook Imperative

If you are a Mac user you have probably already discovered Quicksilver , and its amazing ability to reduce the time taken to perform just about any task. Noticed a tweet today that Simon Fell recently created a Quicksilver plugin that lets you search Salesforce, and upload a document in a few keystrokes. If you are a Quicksilver user, go grab the plugin now, and shave more time off your day which you can devote to creating cool Force.com apps

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Quicksilver plugin for Salesforce

Mashery, a startup that helps software companies market, distribute and keep track of their application programming interfaces (APIs), has just raised $5.5 million in a third round of venture funding, according to a filing with the SEC . With more web-based startups releasing APIs to extend their capabilities and engage users, this type of service seems to be in higher demand than ever — a fact that attracted attention and cash from Cisco Systems.

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Cisco adds to $5.5M bagged by Mashery to manage APIs

George John is CEO of display advertising technology company Rocket Fuel . It’s fashionable to talk about online ad inventory as a commodity that can be traded on exchanges and priced fairly through a market mechanism, just like trading stocks on Wall Street. The analogy misses important differences between online ad inventory and commodities, ones that create opportunities for companies that have the technology to capitalize on the distinctions.

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You can’t manage online ad inventory like a stock market

People in the industry debate it, study it and even attend conferences on it. At saleforce.com , we are realizing it: Real-time enterprise collaboration.

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Chatter on Chatter

I remember when I first started programming in Java many years ago. I used to walk the isles of my local bookstore (remember those brick and mortar things we all used to visit?). The shelves were filled with books on C, a few smatterings of web design, and of course, the trusty O’Reilly In a Nutshell books; but alas, there were no Java books.

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Development with the Force.com Platform

Jive Software , a company that builds social networking tools for businesses, just announced that it’s looking for a new chief executive. Dave Hersh, the outgoing CEO, is switching roles to become Portland, Ore.-based Jive’s chairman of the board, where he will take a less hands-on role in managing the company

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Social tool maker Jive hunts for a new CEO

Jive Software , a company that builds social networking tools for businesses, just announced that it’s looking for a new chief executive. Dave Hersh, the outgoing CEO, is switching roles to become Portland, Ore.-based Jive’s chairman of the board, where he will take a less hands-on role in managing the company. Board member Tony Zingale is taking over as interim CEO while Jive looks for a permanent replacement

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Social tool maker Jive hunts for a new CEO

The big news of the week came out of the annual Mobile World Congress, from companies such as Adobe, Facebook, Google and Skype – read on for our extensive coverage and analysis.

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Weekly Wrap-up: The Week in Web Technology