Time for this week’s events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar

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ReadWriteWeb Events Guide, 31 October 2009

Here’s our rundown of the week’s tech and business news.

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Week in review: A pop quiz for startups, Google’s free GPS navigation

I’ve been on the road lately, in a continued effort to find and meet with the best companies around to launch new products at the DEMO conference , and have been developing some cool ideas for DEMO’s next conference in March. I’ll share more about those ideas in future posts

Excerpt from: 
DEMO’s visits to London and Boston show California is great place to launch

Collaboration company Box.net has raised another $7.1 million from its previous investors, Draper Fisher Jurvetson and US Venture Partners.

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Box.net raises another $7.1M for collaboration tools

One of the things about working for a company that innovates at such an incredible pace is that you are constantly tasked with keeping current on the latest release.

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Apex Triggers for Email Messages

Marc Benioff has been the reliably outspoken chief executive of Salesforce.com for 10 years. Salesforce was one of the pioneers of the software-as-a-service business model, where traditional software is replaced by a web-based application that customers pay for via subscription, and he trumpeted the model with ads declaring that software is dead.

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Salesforce.com’s Marc Benioff: ‘Many CEOs are afraid to get too personal’

Five copies of “Behind the Cloud” have arrived at my desk, two intended for fellow IW staffers and three for me, an embarrassment of riches. It’s Marc Benioff’s book on how Salesforce.com was created and built into a successful company.

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Benioff Discloses All In ‘Behind the Cloud’ Except…

Dreamforce 2009 starts in just 18 short days – and we can’t wait to see you there! It’s going to be a great experience, and everyone here is in full swing getting ready to welcome you. We’ve been hearing from a lot of partners lately, and many partners have told us that they’re planning to release new AppExchange apps at Dreamforce. We’re absolutely thrilled to hear about these plans, and we want to let everyone know that if you have similar plans, you need to submit your app to the AppExchange Security Review process no later than Monday November, 2nd! We want to make sure that we have enough time to evaluate your app ahead of Dreamforce.

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Calling All Apps! Time to Get Ready for Dreamforce.

SnapLogic , a startup that helps companies pull in business data, has raised $2.3 million in its first round of institutional funding. It also announced that Gaurav Dhillon, the San Mateo company’s co-founder and chairman, is SnapLogic’s new chief executive.

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Data integration company SnapLogic raises another $2.3M

With all of its SaaS offerings, Salesforce.com is consistently integrating with other forms of cutting edge technologies, such as Twitter, Box.net, and more to offer clients more diverse and appealing options. Today, the company is partnering with Adobe to offer the “Adobe Flash Builder,” off of Force.com, Salesforce’s platform to build and deploy enterprise applications

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Salesforce And Adobe Partner To Offer Flash-Based Applications In The Cloud