Every one of our blog posts around here is like a delicate, magical snowflake that we nurture lovingly (if quickly) before we push it out the door into the harsh lonely world of the web. Many of them are well received (otherwise we couldn’t do this for a living) but sometimes we write something we’re really proud of and it just melts into the river of news without being read by as many people as we wished. Thus we present to you, our staff’s hand-picked posts this week that we think you may have missed but would likely enjoy quite a bit: Sponsor Frederic Lardinois has been covering the e-book market closely for months

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7 Precious Snowflakes That Almost Melted Away (Our Favorite Low Profile Stories This Week)

Small cap hell is where you end up in about six months after your IPO, when all the high fives and champagne have receded into a distant memory. Unless your company is big enough. How big is big enough?

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Is XBRL The Key To Escaping Small Cap Hell?

Let me get this out of the way: I love apps. I love apps that serve big purposes and I love apps that serve extremely small niches

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There’s an Evangelist for That

Let me get this out of the way: I love apps. I love apps that serve big purposes and I love apps that serve extremely small niches.

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There’s an Evangelist for That

It’s rare when you will see a post in this blog about Saas and its place in the financial markets.

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SaaS Report: Is Salesforce.com Over or Under Valued?

This guest post is written by Marc Benioff , chairman and CEO of salesforce.com . I quit my job at Oracle in 1999 because I couldn’t stop thinking about a simple question: “Why isn’t all enterprise software like Amazon.com?” Why couldn’t applications be run from a simple website, without software or hardware to install, and pricy consultants to hire? Why couldn’t we just compute in the Internet, or the cloud, and get away from the data center and all its complexity

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The Facebook Imperative

People in the industry debate it, study it and even attend conferences on it. At saleforce.com , we are realizing it: Real-time enterprise collaboration.

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Chatter on Chatter

The big news of the week came out of the annual Mobile World Congress, from companies such as Adobe, Facebook, Google and Skype – read on for our extensive coverage and analysis.

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Weekly Wrap-up: The Week in Web Technology

We’ve been on a “leveraging social media to boost your brand” trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk’s Crush It! and just last week we covered Butow and Bollwitt’s Blogging to Drive Business . This week we continue this trend and additionally narrow our focus to social networking with the latest book from author Clara Shih, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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Weekend Reading: The Facebook Era by Clara Shih

I miss the days when every week brought me two or three new development environments as candidates for an eWEEK review. In the three years that I’ve now been here at salesforce.com, I’ve kept a close eye on that publication’s dev.tool coverage — and been really pleased with their competent and timely reviews of emerging cloud-centered suites.

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eWEEK [heart] Force.com